At Amanah, we believe premium Basmati should be accessible to everyone, not treated as a luxury restricted by middlemen. By working directly with trusted farmers and milling partners in India, we cut out unnecessary layers in the supply chain. This ensures a fair deal for growers, while allowing us to deliver authentic, high-quality Basmati at a price that’s honest and sustainable across the board, from seed to your table.

Unlike many supermarket brands that blend Basmati with non-Basmati grains, Amanah offers 100% pure, lab-tested Basmati. Our rice is double polished and packed at source to guarantee freshness and the long, fluffy grains that true Basmati is known for.

Yes. In the UK, a product can only be labelled “Basmati” if it contains at least 97% pure Basmati grains from approved regions. Amanah exceeds this standard by ensuring 100% authenticity with no blends or substitutes.

We supply to restaurants, retailers, wholesalers, and distributors across the UK who want to offer their customers a trusted premium Basmati. Our 10kg and 20kg bags are tailored for bulk buyers seeking consistency and quality.

Our rice is naturally aromatic and elongates beautifully when cooked. For best results, rinse thoroughly and soak for 20–30 minutes before cooking. This ensures fluffy, separate grains – perfect for biryanis, pilafs, or everyday meals.

Yes, we do offer our 10kg and 20kg bags online for customers who want to experience authentic Basmati at home. However, Amanah’s primary focus is on wholesale partnerships, where our rice is sold at more accessible retail prices through trusted partners.

Item descriptionAccording to a 2022 UK Food Standards Agency (FSA) survey, 63 out of 196 retail Basmati rice samples were found to contain “significant amounts” of non-Basmati rice. This highlights the importance of choosing a trusted supplier.

Amanah London’s rice is never mixed — every bag is 100% authentic, lab-tested Basmati sourced directly from India’s Himalayan foothills.